Creative Squeeze

Operating in an industry where service providers cater to a broad range of clients in various markets, Creative Squeeze has felt the full magnitude of the economy’s recent knockout punches. It seems, according to Creative Squeeze principal owner, Scott Keawekane, that “no industry is immune.” He continues, “from healthcare to talent management, clients have become more cautious about spending — scrutinizing every dollar spent to assure value.” Resulting from the sensible spending habits of clients, Creative Squeeze has resolved to increase it’s efforts to find new ways to decrease client costs.

Creative Squeeze is allocating significant resources to develop new divisions of its business that will both save money for clients and provide services and products that will create new opportunities. The first of these divisions is SqueezePrint.com, an online printing resource that serves as an alternative to expensive boutique printing. Next, is SqueezeEmail.com, an online email campaign service which facilitates keeping in touch with customers regularly for practically free. Lastly (for now), is SqueezeFlip.com, an online PDF conversion tool that provides a digital alternative to printing multiple page documents (e.g. catalogs). The first of these new divisions to go live was SqueezePrint.com (Feb. 18), which has received praise from virtually all of its polled users; including comments, such as: “I haven’t seen that [service] in a long time” (Morgan W., MW Graphic Design ), “This is pretty awesome … I’ve passed it along to every facility in the company with my endorsement” (Bryce P., NAHC, Inc), and “I really do like this website!” (Lisa W., Danville Rehab). SqueezeEmail.com and SqueezeFlip.com have expected releases in Q2 of ‘09.

Ironically, Creative Squeeze makes less money on orders placed using SqueezePrint.com than it does on more customized, boutique print brokering; “However”, says Keawekane:

“When developing solutions for clients, their needs must come first, even when it means taking a loss. In the long run, it results in a winning partnership.”

While the economy throws a few more jabs in the months to come, keep your eyes on Creative Squeeze to see how it counters. It’s a good fight, but there can be only one winner, and with the solution-based industry leadership that Creative Squeeze is showing, my bet’s on them.