Din Tai Fung USA — Case Study

Din Tai Fung is globally recognized, Zagat-rated, Michelin Star prime dim-sum restaurant with locations in Asia and the United States. Creative Squeeze was commissioned for their website re-design.

Din Tai Fung's home page, offered in both English and translated into Chinese.

Din Tai Fung's home page, offered in both English and translated into Chinese.

 

We wanted to showcase Din Tai Fung’s slogan “Tradition that crosses international borders” by designing a visually engaging website and menu that not only appettizes visitors, but also highlights the craft behind the cuisine.

 
The History page features a short introductory blurb on the company, with an image of the founders in the background.

The History page features a short introductory blurb on the company, with an image of the founders in the background.

 

As a globally recognized brand, we wanted to make sure the legacy factor was adequately incorporated into their site.

 
These days, social media is an absolute must when it comes to web presence — so we decided to turn their photo gallery into a live Instagram feed.

These days, social media is an absolute must when it comes to web presence — so we decided to turn their photo gallery into a live Instagram feed.

 
 

The team at Creative Squeeze has a great feel for website design. They are also very responsive and customer service oriented, which is very important in the web design business.

— Aaron Yang, Din Tai Fung USA

 
 
 

A few months after their website was completed, Din Tai Fung came back us for assistance in designing their in-restaurant and to-go menus for their United States-based locations. To this day, Creative Squeeze remains Din Tai Fung's "one-stop-shop" for all their design related needs.