Creative Squeeze is allocating significant resources to develop new divisions of its business that will both save money for clients and provide services and products that will create new opportunities. The first of these divisions is SqueezePrint.com, an online printing resource that serves as an alternative to expensive boutique printing. Next, is SqueezeEmail.com, an online email campaign service which facilitates keeping in touch with customers regularly for practically free. Lastly (for now), is SqueezeFlip.com, an online PDF conversion tool that provides a digital alternative to printing multiple page documents (e.g. catalogs). The first of these new divisions to go live was SqueezePrint.com (Feb. 18), which has received praise from virtually all of its polled users; including comments, such as: “I haven’t seen that [service] in a long time” (Morgan W., MW Graphic Design ), “This is pretty awesome … I’ve passed it along to every facility in the company with my endorsement” (Bryce P., NAHC, Inc), and “I really do like this website!” (Lisa W., Danville Rehab). SqueezeEmail.com and SqueezeFlip.com have expected releases in Q2 of ‘09.

Ironically, Creative Squeeze makes less money on orders placed using SqueezePrint.com than it does on more customized, boutique print brokering; “However”, says Keawekane:

“When developing solutions for clients, their needs must come first, even when it means taking a loss. In the long run, it results in a winning partnership.”

While the economy throws a few more jabs in the months to come, keep your eyes on Creative Squeeze to see how it counters. It’s a good fight, but there can be only one winner, and with the solution-based industry leadership that Creative Squeeze is showing, my bet’s on them.

Since its beginnings in mid-2003, Creative Squeeze has had annual growth each year, increasing 30% in 2004, 25% in 2005, 20% in 2006, and 15% in 2007. 2008 is no exception, matching 2007’s 15% increase. Scott Keawekane, principal owner of Creative Squeeze, attributes this success to clients committed to the value brought by Creative Squeeze’s commitment. “A commitment,” says Keawekane, “supported by a breadth of experience and expertise.” Rather than spending endless hours scrambling for new clients, Creative Squeeze continually strengthens their existing relationships by treating each project as if it was the first one — the one that originally earned the business. By keeping that level of commitment to the success of client projects, clients reciprocate with a commitment to their vendor’s success. Most of the time the result is a continual influx of projects, and sometimes it’s quality referrals.

With another wonderful year behind Creative Squeeze, sights are on another record year in 2009. Creative Squeeze is ready to commit to the next project … Are you?

Onslow Memorial Hospital

eKnowledge LLC

Creative Squeeze committed a considerable amount of resources to the production of its new website, knowing that it will continue the legacy of constant improvement in the client experience. Scott Keawekane, principal owner of Creative Squeeze, states their position, saying: “The client experience, from initial contact through the successful completion of projects, is what determines the future of our relationship with any client. Nothing is more important to our success as a creative services provider than continually strengthening relationships with our valued clients, and that comes by way of contributing to their success”.

It is with great pleasure that Creative Squeeze launches its new, improved website. “It’s not flashy,” says Keawekane, “because it was made with our clients in mind … not our egos; and, that’s why we’re excited … we get to serve them even better”. Browse the site and you’re likely to agree that it really does represent a business that is set up to deliver stellar services.

Scott Keawekane

Having worked both in-house and independently as a designer for over ten years, Scott brings design expertise, management experience, and diversified insight to all projects he engages in. In-house capacities he served in include: senior designer at Del Sol Enterprises, Creative Director at Great Basin Technologies, senior designer at Ricardo Beverly Hills, and graphic design manager at ACCO. As an independent designer and a firm believer that ANYTHING is possible, Scott listens carefully to clients, focuses on their needs and objectives, then leads collaborative efforts to develop solutions that command results. Scott’s vision for Creative Squeeze began over five years ago, and by successfully contributing to the growth and improvement of his clients’ businesses, Creative Squeeze now provides services for dozens of loyal clients and attracts designers from around the country who ambitiously seek successful collaborations.

“I’ve been doing business with Scott Keawekane for over five years … back when Scott was a freelance designer. There are very few people who are able to keep up with my entrepraneurial ventures, but Scott’s been there every step of the way, providing design services for seven businesses that I’ve created and successfully gotten off the ground. All of my businesses have benefited from Scott’s expertise, and each of those businesses that I’m still in control of continue to benefit from Creative Squeeze’s services. I don’t settle for crap, so I’m keeping Creative Squeeze as our design guys.”

With over ten years of experience in branding, advertising, marketing, formal announcement design and website design; and holding a BA in Graphic Design and an English minor from BYU, Utah; Leah brings a wealth of expertise to any project. She has worked in-house for various advertising and marketing firms in Southern California and Utah, fulfilling the role of key liaison between client and agency to ensure that expectations are met or surpassed. Some of the projects Leah has collaborated on were for clients such as Motorola, John Deere, Citibank, Jaguar, Pricewaterhouse Coopers, Novell, Microsoft, Walmart, Target, Office Depot and USC.

Dave brings over 13 years of professional experience in managing, developing, and evolving creative solutions for companies across the globe. While his skill set is grounded in design, he has been extremely successful directing and developing award-winning projects that require a wealth of creative abilities. This varied experience allows Dave to bring a rich blend of skills to any project, including graphic design, front-end Flash development, video/film direction and production, motion design and compositing, project management, and more. His expertise has been proven in projects for clients such as Adobe, Franklin Covey, Hewlett-Packard, LANDesk, MyFamily.com, Novell, Nu Skin Enterprises, Sorenson Media, and Verisign.

Nate has a BA from Brigham Young University and an MFA from Indiana University. Between the two schools, he’s done everything from logos to websites, letterpress to animation. He has worked in branding, print, and web design, and brings the ability to integrate a strong brand presence across a variety of media. Nate focuses on clean, striking visuals that represent a client’s core values and culture. He has experience designing for education, sports, arts, business, and other areas.